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Aisse’ N’Diaye Uses Her Faith, Creativity and African History To Build Her Brand

Aïssé N’Diaye, Is the creator of the brand Afrikanista.
Afrikanista is a brand that was ounded in 2014. It is a line of T-shirts, sweatshirts and accessories that pays tribute to her parents and to the older generations of Africans (especially sub-Saharan in West Africa). The idea of ​​launching the brand sprouted little by little in my head. This is how the picture of my mother became the thread of Afrikanista.
The concept of the brand revolves around four themes: the African photographs which are in Aisse’’s opinion a legacy that every family has at home, African proverbs because beyond their figurative meaning hides very often a morality on the life and our relations as human beings, but also the slogans because through Afrikanista, she also ask questions to identity in the place of immigration into French society. Egyptian hieroglyphs because she passionate about Egyptian civilization since the age of 11; and also because it’s part of African history. Moreover, the logo of the brand, which is a hieroglyph is a nod to this passion. And lastly the FUNKY DIVA epaulets that connote a confident woman in her and her style, at once independent, audacious, who knows where she comes from and where she is going.
Afrikanista is an extension of Aisse’, and is part of her ourney in her quest to find her identity. She shares a portion of herself that has developed her faith and how its importance in her life has grown her as an individual.

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